The Center for Consumer Equality is dedicated to the study of consumer racial profiling and other forms of marketplace discrimination against consumers.

Marketplace discrimination occurs when consumers do not receive equal treatment for equal dollars. It happens whenever a consumer is treated differently based on race or ethnicity and suffers a denial or degradation in products or services.

Consumer Racial Profiling (CRP) is one type of marketplace discrimination against consumers that is also known as “Shopping While Black or Brown.” This term is derived from a similar expression – “Driving While Black or Brown” – which typically occurs when law enforcement officers stop, question, search, detain, and/or arrest individuals based on their race or ethnicity rather than on probable cause or even a reasonable suspicion that these individuals have engaged in criminal activity.

We are conducting interviews with people of color who are interested in sharing their stories about experiences with discrimination while shopping, dining out, or in other marketplace settings.